Showing posts with label Audience. Show all posts
Showing posts with label Audience. Show all posts

Sunday, 20 March 2016

My Evaluation 2 - How does your media product represent particular social groups?

Dear Readers,

My evaluation 2 - How does your media product represent particular social groups?

This means to choose a particular character - such as my main character Lori Freeborn and relate her to a social group and other characters.

Here i have used voki.com to produce this: (script is below)


Script:
Representation is the process of making meaning in moving images and sound. In my film opening, this means to present/show young people. The processes I have used to make my actors stand for the characters they represent include careful use of camera shots, angles, movement and composition, sound, editing and mise en scene.

In my film opening, I wanted to represent a typical innocent young female babysitter to heighten the sympathy from the audience and conform to the conventions of my chosen thriller genre.

I held auditions for the ideal performers for the part. My chosen actress was a typical 18-year-old, with quite an innocent ‘look’ – long blonde hair, petite physique, well-spoken with quite a high-pitched, ‘girly’ voice. Her costume was equally plain and simple, a casual outfit to set the scene. Her characters is positioned to come across as important, but actually not the main protagonist, which is the reason she wears a long beige top with jeans. These colours are quite warm, which contributes to her caring character, the light colours also connoting innocence and youth.

This character is introduced with a wide shot which establishes her to the audiences as quite a stereotypical teenage babysitter in a big room, emphasising her vulnerability alone in the huge house, with large glass windows showing the threatening dark outside.

I also used sound to help introduce her naive character with her dialogue ‘Your mum’s going to kill me’, which foreshadows the fact that she is going to die as well as indicating her position as a babysitter.

I used a high angle shot as she puts the child to bed, showing how her power has shifted from the babysitter in charge to the lonely victim. As she descends the stairs the soundscape creates tension with several layers of different sounds such as drones and high-pitched, unnerving sounds.

The way I edited my film opening also highlights the youth and innocence of my character as she is threatened and in danger. The establishing shots at the beginning are held for several seconds to give the illusion of a calm environment, whereas the shots towards the end quicken as the tension builds. We also have a point of view shot from the killer standing outside the house watching the girl pick up a mysterious package. The editing there is match on action, so the audience are immersed in the action, moving with the girl and empathising with her. The change to the killer’s viewpoint again emphasises her vulnerability and gives the audience both sides of the story, instead of just following it from one perspective.

Towards the end of my film opening I have included several close-ups on my victim’s face to show her growing terror.

The verisimilitude created by my film opening enables the audience to relate to my victim, as she is represented so clearly as a vulnerable teenager. My target audience also comes from this social group, both girls and boys. I decided to have a female victim, as both boys and girls tend to empathise with the stereotypical attractive female victim.

Gender Trouble by Judith Butler
Judith butler suggests that in accordance to this theory having gender identifications causes problems amongst our society, therefore we should be open to the suggestion of not having fixed identifications of masculine and feminine but have multiple identifications. Therefore contradicting the law we all abide by. However the film industry do not abide by her theory, as because of gender they are able to create certain moods and therefore movies.


Until Next time...


Saturday, 19 March 2016

My Evaluation 4 - Who would be the audience for your media product?


Dear readers,

I researched my audience demographic and psychographic in two ways - firstly, I compiled a series of questions on surveymonkey.com to ask the general public, in order to find out my audiences interests on a wider scale, so I could put together a movie that was tailored to and market I was looking at. Then secondly, I compiled a questionnaire on word to ask a focus group after they actually watched the movie.


SurveyMonkey - Establishing the audience I have


Evall 4 - Survey Questions

Questionnaire - Results after watching the movie

Here are the results of the questions I asked in a pie chart format. To help me work out who would be my audience for the media product i'm looking mainly at the second chart of who the focus group thought the movie should be aimed at. The results show that the 'teenager' category is the biggest which corresponds with target audience i originally set out to target. The first question is also important because the focus group was based around the ages of year 10 students to sixth form students, so therefore being in the teenager/young adults category means i have to see how happy they were to watch it. The results show that 38/41 (92%) of people enjoyed the movie which is above excellent therefore my audience from this survey is correct in terms of the audience for my media product.


Furthermore looking at my treatment from before the psychographic profile I had before matches the age range at which my movie was shown to. So the results are perfect for my predictions.





Friday, 18 March 2016

My Evaluation 5 - How did you attract/address your audience?


Dear Readers,

Here is an annotated video of my film opening, highlighting the different aspects in my film opening that attracted my audience:




I addressed my audience through the demographics I received when researching for my treatment because I knew who my target audience were. Following this I addressed them further by my actor selection and my setting.